Wella Ultimate Repair Shampoo 250ml

Wella Ultimate Repair Shampoo 250ml — Professional Damaged Hair Repair Shampoo

Start your damaged hair repair routine the professional way with the Wella Ultimate Repair Shampoo 250ml — the salon-trusted shampoo for bleached, heat-damaged, and chemically processed hair that cleanses deeply while actively rebuilding hair from the inside out. Formulated with Wella’s triple-action technology — Metal Purifier, AHA (Alpha Hydroxy Acid), and Omega-9 — this prestige cream shampoo detoxifies hair from damaging metals, strengthens the inner hair fibre, and replenishes the outer lipid barrier with every wash. The result: visibly healthier, shinier, smoother hair that’s perfectly primed for the next steps in your damaged hair repair system. The 250ml size is ideal for first-time buyers wanting to try the Wella Ultimate Repair system before committing to the larger salon size. Dermatologically tested, vegan, and suitable for all hair types and textures.

*When using Ultimate Repair Step 3.

Key Benefits

  • Damaged hair repair shampoo — detoxifies and rebuilds bleached and heat-damaged hair inside and out
  • Metal Purifier technology — purifies hair from damaging metals that accelerate breakage
  • AHA (Alpha Hydroxy Acid) — strengthens and rebuilds the inner hair structure
  • Omega-9 — replenishes lipids and restores the outer protective hair barrier
  • ✔ Luxurious cream formula with a rich lather and subtle signature scent
  • ✔ Gently prepares hair for the Wella Ultimate Repair 3-step treatment system
  • ✔ Leaves hair healthy, shiny, and noticeably smoother after every wash
  • ✔ Dermatologically tested & vegan formula — no animal testing
  • ✔ Suitable for all hair types and textures — fine, thick, straight, wavy, curly, coily, and afro
  • 250ml — perfect for trying the system or for travel

*When using Ultimate Repair Step 3.

When to Use

  • Use as Step 1 of the complete Wella Ultimate Repair system at every wash
  • Ideal for bleached, highlighted, heat-damaged, colour-treated, or chemically processed hair
  • Perfect for hair prone to breakage, dullness, dryness, or frizz
  • Great for those who regularly use heat styling tools such as straighteners, curling tongs, or blow dryers
  • Follow with Wella Ultimate Repair Conditioner and Miracle Hair Rescue for the complete 90-second damaged hair repair routine
  • The 250ml size is ideal for first-time buyers, travel, or gym bags — upgrade to the 1000ml salon size for the best daily value

How to Use

  1. Wet hair thoroughly with warm water.
  2. Apply a generous amount of shampoo to your palms and work through hair and scalp.
  3. Massage gently into a rich, luxurious lather for 1–2 minutes.
  4. Rinse thoroughly with warm water.
  5. Follow with Wella Ultimate Repair Conditioner (Step 2), then apply Miracle Hair Rescue spray (Step 3) for the complete 90-second damaged hair repair routine.

Pro Tip: Loved the 250ml? Upgrade to the 1000ml salon-size for outstanding daily value and never run out mid-routine.

Why You’ll Love This Product

The Wella Ultimate Repair Shampoo is the powerful first step in a professional damaged hair repair system that truly delivers. Unlike regular shampoos that simply cleanse, this formula actively works from the very first lather — using Metal Purifier technology to remove the hidden metals that weaken and dull hair, while AHA and Omega-9 begin rebuilding strength and sealing the cuticle for instant smoothness and shine. The 250ml size is the perfect way to experience the full Wella Ultimate Repair system without committing to a larger bottle — and once you feel the difference after your first wash, the upgrade to the 1000ml salon size will be an easy decision. Whether you’re new to the system or building your travel kit, this is the best shampoo for damaged hair to start your repair journey.

Ingredients

Aqua/Water/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate (Vitamin E), Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.

  • £24.00